Accenture: Making Sustainability more Human

Accenture leveraged CloudArmy’s unique methodology to better understand barriers that are stopping people from acting more sustainably but also motivators to drive change. A global study enabled Accenture to develop a groundbreaking segmentation to tailor interventions to specific segments and their motivational needs.

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Cowry Consulting: Bin your Butts

Cigarette butts make up ⅔ of all litter items in the UK and the Behavioural Science Consultancy Cowry was tasked to find a way to nudge smokers to put their buds in the bin and not on the pavement. Cowry partnered with CloudArmy to develop an ad campaign to raise awareness and change smokers behavior leveraging humor and empathy.

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Listen Sound Agency: The sound of electric cars

To improve safety, electric vehicles are required to emit a pedestrian-alert sound. The sound agency Listen realised that thai presented a unique audio branding opportunity for automobile manufacturers.
Listen teamed up with CloudArmy to uncover the which sonic compositions are best suited to alert pedestrians and at the same time create a new sonic asset for the respective car brand.

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Tesco: Optimising In Store Presentation

In store layout and presentation is crucial for a great shopping experience. It can increase or dampen our mood. ColdArmy employed a multimodal approach combining attention measure such as eye-tracking and findability with perceptual and behavioral metrics to help Tesco optimise in store presentation.

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