EPISODE 26: THE POWER OF SOUND WITH AIFRIC LENNON

What is the role of sound in marketing? Richard chats with Aifric Lennon of MassiveMusic about the power of sound to affect people's moods and perception around brands and products. From licensing music to creating sonic logos, there are many types of sounds that can be connected to a brand. Sounds and music are more visceral to our minds than things we see - to the point where we often don't realize the impact! But careful use can be a powerful tool in your efforts to keep your brand top-of-mind.