EPISODE 11: AUDIO AND NEURO

Richard chats with Steve Keller, audio alchemist and sonic strategist at SXM Media. Steve talks about the power of sound to affect people, and whether that is the sound of a product itself, the spoken word, an audio logo, jingle, or music track. The discussion digs into how sounds can help amplify a mood to reinforce a brand and the broader ideas of audio landscapes and environments. Sounds can elicit more robust emotional responses than many other communication methods - it's worth taking control of them.